This is growing very tired. Everything I read that has to do with indie music, everywhere I go, people are talking about the merch......our merch.......... sell your merch......... cool merch............... do you have merch. Can we stop this already? I guess it has been around for a long time....but it is just so played out.
I can only figure a few reasons why someone insist on constantly using this ridiculous word.
#1 It makes them feel good. They feel like they've accomplished something cause they learned the indie lingo. Well, its OK we didn't write crap today, we know "merch"
#2 They are soooo busy selling, they just don't have time to say the entire word "merchandise"
#3 They feel they are part of this unique subculture. If you don't know the words like "merch" then you are not in the "indie scene."
#4 If you use corporate words like "merchandise" you've sold out. You ain't indie, you ain't nothin but a sellout. Nothing but a no merch sayin' suit.
Well anyway you put it. One can only hope this lame word has the same fate as "Not!", "bling", and "talk to the hand." So stop saying it now, because it is not long before your parents and Katie Couric are saying it! Oh, yeah....Merch!
Charlie275
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